On May 19th a new social media challenge was initiated. Various members of the Sea World Busch Gardens Youth Advisory Council posted videos of them being pied in the face for a very special purpose, to raise awareness about the vaquita and promote their conservation. The challenge quickly caught on with more noticeable participants such as the Texas State Aquarium, The Association of Zoos and Aquariums, and the Florida Aquarium. With a current estimated reach of 300,000 viewers, the desire to be pied is spreading like a giant tidal wave. To learn more about the challenge visit the pied for a porpoise page!